Marketing Principles Level 5 HND in Business

Question: Discuss about the Marketing Principles for Level 5 HND in Business. Answer: Importance of human resource planning The human resource (HR) is a crucial department in every organization. It aims to link the manpower of the organization with the business strategy of the organization. The importance of HR in Talarius Ltd UK is as follows- Recruitment of talented manpower- This is one of the most crucial function. The HR is responsible for recruiting candidates who meet the desired skill set, knowledge and experience (Armstrong and Taylor 2014). Good work culture- Every employee wants to work in a safe, nice, clean and healthy workplace. They want a healthy competition among the team mates and a friendly work environment (Taylor and Wang 2012). The HR is responsible for the creation of an optimum work environment. Conflict resolution- There can be several issues that can arise in an organization. The human resource department in Talarius Ltd acts as a mediator to solve these problems in an effective manner (Wallensteen 2015). The department is responsible for the grievance redressal of the employees. Change management- The human resource personnel play an active part in the management of change in the organization. Enhance employee motivation- The HR department is responsible for improving the motivation of the employees, thus increasing the employees productivity (Kehoe and Wright 2013). Stages of human resource planning The stages of human resource planning in Talarius Ltd includes the following steps- Assessment of the human resources- This is the first step of planning that includes the analysis of the current environment through various tools such as PESTEL and SWOT (Storey 2014). It helps the organization to detect the strengths and weakness of the organization by analyzing the skills available in the organization. Demand forecasting- This step involves the process of determining future HR requirements in terms of quantity as well as quality (Storey 2014). It deals with analyzing the future manpower requirements and their desired output. Supply forecasting- This step involves the supply of qualified manpower in future for the closing of the vacancies in the future. The HR personnel determine the future sources of recruitment (both internal and external). Matching of demand and supply- This step involves bridging of the gaps between the supply of qualified manpower and the future manpower needs of the organization. This is made to achieve an equilibrium position between the demand and supply of the manpower (Storey 2014). Master plan- This step involves the creation of the HR action plan considering the shortage as well as surplus of the human resources. Evaluation- The HR plan is evaluated thoroughly and checked whether it matched with the objectives of the HR (Storey 2014). Comparison of recruitment and selection process The recruitment and the selection practices of Talarius Ltd is compared with Tesco Plc. The recruitment and the selection process vary from one organization to the other. CRITERIA TALARIUS LTD. TESCO PLC Type of recruitment Internal External Tools of recruitment Traditional Modern Quality of screening process Flexible Rigid Application forms Basic Advanced Assessment Centers Absent Present Fig: Comparison of recruitment and selection process Source: Created by author The Talarius Ltd relies more on the internal recruitment while Tesco mainly focuses on the external recruitment. The internal recruitment consists of different sources such as transfers, employment of the ex-employees and the promotions through the internal job postings (Bamberger Biron and Meshoulam 2014). The external recruitment consists of recruitment through advertisement, employment exchange, campus recruitments, social media websites and others. The Talarius Ltd uses traditional tools of employment such as structured individual interviews while Tesco uses modern tools such as psychometric testing. Tesco is very stringent with their screening process while Talarius offers little flexibility in certain cases. Talarius offers basic application form to the prospective candidate while Tesco uses a detailed application form that captures the educational as well as the employment history of the candidate. The latter uses assessment centers, which are applicable for candidates who pas s the screening phase (Ulrich 2013). Evaluation of the recruitment and selection techniques There are many advantages of external recruitment as it presents the company with a wide pool of candidates with enriching experience level who can contribute a lot to the organization. The modern tools of recruitment evaluate the candidates from broader perspectives apart from the traditional methods of checking their knowledge. It is necessary to have strict screening procedures as the human resources are crucial for the achievement of the organizational goals (Townley 2014). The organizations should store all the details of the employee including the demographics, work history and the qualifications. The use of assessment centers is important since the problem solving and the team building skills of a candidate are determined. References Armstrong, M. and Taylor, S., 2014.Armstrong's handbook of human resource management practice. Kogan Page Publishers. Bamberger, P.A., Biron, M. and Meshoulam, I., 2014.Human resource strategy: Formulation, implementation, and impact. Routledge. Kehoe, R.R. and Wright, P.M., 2013. The impact of high-performance human resource practices on employees attitudes and behaviors.Journal of management,39(2), pp.366-391. Storey, J., 2014.New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Taylor, R.D. and Wang, M.C. eds., 2012.Resilience across contexts: Family, work, culture, and community. Psychology Press. Townley, B., 2014. Selection and appraisal: reconstituting.New Perspectives on Human Resource Management (Routledge Revivals), p.92. Ulrich, D., 2013.Human resource champions: The next agenda for adding value and delivering results. Harvard Business Press. Wallensteen, P., 2015.Understanding conflict resolution. Sage.